Brand Archives | Ingenuity Software

Beyond the MVP – How Brand Identity Shapes Category Leaders

In the early days of a startup, the focus is often on building a Minimum Viable Product (MVP)—a functional prototype that proves an idea’s potential. But the path to market...

Lianne Lim In Brand, Design

Muji: The Brand That Designed “Nothing”

A while ago, one of my coworkers posted a video on our work chat group about Muji from The Science of Products on YouTube as the brand that designed "nothing"....

Lianne Lim In Brand, Design, Showcase

A Mini Design Case Study and Quick Brand Redesign for MariBank (formerly SeaBank)

I saw the news that the Bangko Sentral ng Pilipinas (BSP) approved the name change of Seabank to MariBank. To be honest, I always disliked the SeaBank logo. I thought...

Bob Villarin In Brand, Startup, Tech Consulting, Uncategorized

The Unicorn Blueprint — Vision and Execution in Perfect Harmony

A startup unicorn is not born from chance; it is meticulously engineered. Behind every billion-dollar company lies a founding team that embodies an uncompromising vision paired with an unparalleled level...

Bob Villarin In Brand, EdTech, Startup, Tech, Uncategorized

The Future of Learning Is Built on Mastery – How EdTech Founders Can Drive Real Learning Outcomes

Education is no longer about memorizing facts and passing standardized tests. The future of learning is about mastery—empowering learners to deeply understand, apply, and retain knowledge in ways that are...

Brand

Beyond the MVP – How Brand Identity Shapes Category Leaders

Muji: The Brand That Designed “Nothing”

A Mini Design Case Study and Quick Brand Redesign for MariBank (formerly SeaBank)

The Unicorn Blueprint — Vision and Execution in Perfect Harmony

The Future of Learning Is Built on Mastery – How EdTech Founders Can Drive Real Learning Outcomes

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