Typical format: 90-minute facilitated clinic centered on one product opportunity or major feature decision.
Before asking what to build, clarify what must be true
Product teams can move quickly from idea to backlog while important assumptions about the problem, user, value proposition, workflow, adoption, viability, or feasibility remain implicit.
Should We Build This? is a product validation clinic designed to turn those assumptions into explicit questions and connect them to a real investment decision.
What we will explore
- The decision the organization is actually trying to make.
- The assumptions that could invalidate that decision.
- What evidence would materially increase or decrease confidence.
- Which users, buyers, operators, or stakeholders can validate or challenge the direction.
- The smallest prototype, experiment, or investigation capable of generating useful evidence.
- What would cause the team to proceed, revise, investigate further, or stop.
Use the Product Validation Decision Canvas
The session applies Ingenuity’s Product Validation Decision Canvas so research and prototyping remain tied to an explicit decision instead of becoming an open-ended discovery exercise.
Who this is for
Founders, product leaders, innovation teams, startup teams, and enterprise product groups considering a new product, major feature, service redesign, or transformation concept.
What participants should leave with
A clearer validation question, prioritized assumptions, an evidence plan, and a recommendation for the smallest next step that can reduce uncertainty.
