How it Works
In the Problem Definition phase of product design, the focus is on deeply understanding and clearly articulating the issue that the product aims to solve. This involves identifying the needs, pain points, and expectations of users through research, data analysis, and empathy.
By defining the problem accurately, teams set a solid foundation for targeted innovation. In the Solution Ideation phase, creative brainstorming
takes center stage, where diverse ideas and potential solutions are explored.
This phase encourages out-of-the-box thinking, allowing for a wide array of concepts to be generated, which can then be refined and evaluated for feasibility and alignment with the defined problem.
Together, these phases ensure that the product is both user-centric and innovative.
Summary
Problem Definition & Solution Ideation. Focus on deeply understanding and clearly articulating the issue that the product aims to solve. This involves identifying the needs, pain points, and expectations of users through research, data analysis, and empathy.
Engagement Type
- Week 1: Problem Definition & Solution Ideation
- Week 2: User Personas & Story Scoping
- Week 3: User Stories to User Experience and User Interface Wireframes
- Week 4: Review & Delivery of Functional User Interface Prototype to the Client